Travel information online: navigating correspondents, consensus, and conversation

Travel information exists in paper guides, word of mouth, and countless websites. Organizing a trip has never been more accessible and simultaneously riddled with doubt. Professional journalists produce travel journalism while often anonymous reviewers on TripAdvisor provide their commentaries, and in between, there are blogs, wikis, tourism boards, vendors, and a host of other information sources available. How does the twenty-first-century tourist make sense of all of this information? Through a study of tourists in Paris, this study seeks to understand the methods and strategies that they employ in order to identify trustworthy and useful information. Interviews with a sample of travellers reveal that each person has his/her own unique process guided by their personal motivations, but they also share several practices along the way. This research reveals that tourists ultimately exhibit a multistep process of verification using both professional and non-professional sources. No one type of author or website appears to be a unique or singular influencer when it comes to primary or trustworthy sources. These findings will lead to larger discussions about destination management and transparent practices among information providers.