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Critical factors for implementing a programme for international MICE professionals: a hybrid MCDM model combining DEMATEL and ANP

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  • Hui-Wen Vivian Tang
  • Kuopao Chang
  • Mu-Shang Yin
  • Ru-Shou Sheu

Abstract

The study was performed to identify critical factors driving the implementation of an English-medium instruction programme for the training of international professionals to serve in the MICE industry. A hybrid multiple criteria decision-making model, termed the decision-making trial and evaluation laboratory (DEMATEL)-based analytic network process (ANP), was used to prioritize the complexity of influential factors interwoven in the process of implementing the programme. The DEMATEL-based ANP employed by the study can be extended to evaluate priority factors critical to the implementation of similar programmes in other tertiary settings, as it will formulate a set of procedural guideline for implementers to systematically improve and sustain the implementation effort. Results of the study will lead to a number of practical, managerial, methodological and research implications.

Suggested Citation

  • Hui-Wen Vivian Tang & Kuopao Chang & Mu-Shang Yin & Ru-Shou Sheu, 2017. "Critical factors for implementing a programme for international MICE professionals: a hybrid MCDM model combining DEMATEL and ANP," Current Issues in Tourism, Taylor & Francis Journals, vol. 20(14), pages 1527-1550, October.
    • Handle: RePEc:taf:rcitxx:v:20:y:2017:i:14:p:1527-1550
    DOI: 10.1080/13683500.2015.1053848
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