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Exploring the effect of geographic convenience on repeat visitation and tourist spending: the moderating role of novelty seeking

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  • IpKin Anthony Wong
  • Weibing Max Zhao

Abstract

This article investigates the relationships among geographic convenience, tourists' visit frequency and travel spending as well as the moderating effect of novelty seeking. A curvilinear relationship between geographic convenience and visit frequency is first identified. The mediating role of visit frequency is then tested through path analysis, followed by an invariant model test that examines the moderating effect of novelty seeking. The findings reveal that frequency of visit fully mediates the relationship between geographic convenience and travel spending. The moderating effect of novelty seeking is also warranted in that the effect of geographic convenience is only significant for low-novelty seekers while the frequency-of-visit effect is more salient for high-novelty seekers.

Suggested Citation

  • IpKin Anthony Wong & Weibing Max Zhao, 2016. "Exploring the effect of geographic convenience on repeat visitation and tourist spending: the moderating role of novelty seeking," Current Issues in Tourism, Taylor & Francis Journals, vol. 19(8), pages 824-844, July.
    • Handle: RePEc:taf:rcitxx:v:19:y:2016:i:8:p:824-844
    DOI: 10.1080/13683500.2013.870538
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    Cited by:

    1. David Boto-García & José Francisco Baños Pino, 2024. "The economics of second-home tourism: Are there expenditure reallocation effects from accommodation savings?," Tourism Economics, , vol. 30(4), pages 969-995, June.
    2. Husanjon Juraturgunov & Murodjon Raimkulov & Young-joo Ahn & Eunice Minjoo Kang, 2023. "World Heritage Site Tourism and Destination Loyalty along the Silk Road: A Study of U.S. Travelers in Uzbekistan," Sustainability, MDPI, vol. 15(13), pages 1-21, June.

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