IDEAS home Printed from https://ideas.repec.org/a/taf/rcitxx/v19y2016i2p155-173.html
   My bibliography  Save this article

Market segmentation based on time use: an empirical analysis in the historic city of Toledo, Spain

Author

Listed:
  • Juan A. García

Abstract

There are two major scarce resources for visitors: time and money. However, literature on tourism has paid less attention to the former than to the latter. The objective of this paper is, therefore, to evaluate the effectiveness and profitability of time use in a destination as a segmentation criterion in tourism. The empirical analysis took place in the historic city of Toledo (Spain), and was based on information obtained from 799 day-trippers and tourists. The results obtained reveal the existence of four segments as regards day-trippers and another four as regards tourists. What is more, there are significant differences in the spending and future intentions of the clusters of day-trippers and tourists. All of these findings have led us to conclude that the segmentation criterion proposed will be of great use when determining which groups of visitors the destination most/least needs to attract. The empirical evidence obtained also provides practical orientation as to how to improve activity and service offers.

Suggested Citation

  • Juan A. García, 2016. "Market segmentation based on time use: an empirical analysis in the historic city of Toledo, Spain," Current Issues in Tourism, Taylor & Francis Journals, vol. 19(2), pages 155-173, January.
    • Handle: RePEc:taf:rcitxx:v:19:y:2016:i:2:p:155-173
    DOI: 10.1080/13683500.2013.842205
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/13683500.2013.842205
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/13683500.2013.842205?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:rcitxx:v:19:y:2016:i:2:p:155-173. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/rcit .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.