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Understanding tourist perspectives in creative tourism

Author

Listed:
  • Siow-Kian Tan
  • Siow-Hooi Tan
  • Ding-Bang Luh
  • Shiann-Far Kung

Abstract

This study explores the interactions of tourists with their surrounding socio-material factors at creative tourism sites in Taiwan. Creativity is generated through the interactions of tourists with the tutor, activity, or the environment; and there is a close relationship between individuals and these socio-material factors. However, how these factors interact has been understudied. Q-methodology was employed to uncover the various perspectives of tourists to determine the important factors that are concerned about when participating in creative activities. Three groups of tourists were identified: relaxers, sensation-seekers, and existential-type. Relaxers emphasize environmental issues and characteristics of the activity, sensation-seekers emphasize tutor-related issues, and existential-type tourists emphasize the characteristics of the activity itself.

Suggested Citation

  • Siow-Kian Tan & Siow-Hooi Tan & Ding-Bang Luh & Shiann-Far Kung, 2016. "Understanding tourist perspectives in creative tourism," Current Issues in Tourism, Taylor & Francis Journals, vol. 19(10), pages 981-987, August.
    • Handle: RePEc:taf:rcitxx:v:19:y:2016:i:10:p:981-987
    DOI: 10.1080/13683500.2015.1008427
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