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Goodbye maps, hello apps? Exploring the influential determinants of travel app adoption

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  • Jiaying Lu
  • Zhenxing Mao
  • Mengbin Wang
  • Liang Hu

Abstract

With the increased market penetration of smartphones and the emergence of high-speed wireless network technologies, the tourism industry's interest in using mobile applications as a means to enhance the tourist experience is rising. However, despite the growing number of companies and organizations that are investing in travel-related apps, there is limited academic research on consumers' intentions to adopt these technological innovations. In this study, the technology adoption model, innovation diffusion theory, and social cognitive theory are utilized to investigate the factors that could affect travel app adoption by tourists visiting rural tourism sites in China. The results show that perceived usefulness, perceived ease of use, and compatibility are significant antecedents of the intention to use travel apps. Further, self-efficacy indirectly influences the intention to use travel apps through the mediation of outcome expectations. The results do not support social norms as significant predictors of behavioural intention. A discussion and implications are also provided.

Suggested Citation

  • Jiaying Lu & Zhenxing Mao & Mengbin Wang & Liang Hu, 2015. "Goodbye maps, hello apps? Exploring the influential determinants of travel app adoption," Current Issues in Tourism, Taylor & Francis Journals, vol. 18(11), pages 1059-1079, November.
    • Handle: RePEc:taf:rcitxx:v:18:y:2015:i:11:p:1059-1079
    DOI: 10.1080/13683500.2015.1043248
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    Cited by:

    1. Fakfare, Pipatpong & Promsivapallop, Pornpisanu & Manosuthi, Noppadol, 2023. "Applying integrated generalized structured component analysis to explore tourists' benefit consideration and choice confidence toward travel appscape," Technological Forecasting and Social Change, Elsevier, vol. 188(C).
    2. Nejc Geržinič & Niels Oort & Sascha Hoogendoorn-Lanser & Oded Cats & Serge Hoogendoorn, 2023. "Potential of on-demand services for urban travel," Transportation, Springer, vol. 50(4), pages 1289-1321, August.
    3. Pinaz Tiwari & Rahul Pratap Singh Kaurav & Kian Yeik Koay, 2024. "Understanding travel apps usage intention: findings from PLS and NCA," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(1), pages 25-41, March.

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