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Are tourists satisfied with the map at hand?

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  • Libo Yan
  • Maria Younghee Lee

Abstract

Tourist maps of a given destination offer information to tourists on its geographical environment and tourist sites of interest. This sort of information service is important for tourists unless they are very familiar with their destinations. This study mainly concerns with tourists' satisfaction with this geographical and touristic information service which has been neglected in the existing literature. The study, using Macau as a case, was designed to explore tourists' evaluation of tourist maps and the determining factors of the overall satisfaction, which were mainly involved in the content and design of tourist maps. The control variables including demographics and trip features were also examined. It was found that respondents were, in general, satisfied with the tourist map they used for sightseeing; however, their attitudes towards various elements of map content and design differed. These attitudes reflected by the data have implications for tourist map design and distribution in the future.

Suggested Citation

  • Libo Yan & Maria Younghee Lee, 2015. "Are tourists satisfied with the map at hand?," Current Issues in Tourism, Taylor & Francis Journals, vol. 18(11), pages 1048-1058, November.
    • Handle: RePEc:taf:rcitxx:v:18:y:2015:i:11:p:1048-1058
    DOI: 10.1080/13683500.2014.959904
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