Elite interviews: critical practice and tourism

The elite interview method has been applied to the study of politics and policy-making and to other social and organisational contexts, although it has been relatively little applied in a formal fashion in tourism research. Nevertheless it is a method that has the potential of enhancing the quality and quantity of research data given the power and influence of elite subjects. The conduct of elite interviews suggests that there are qualitatively different aspects in interviewing ‘up’ as compared to interviewing ‘across’ or ‘down’. The article provides a review of some of the major issues involved in the conduct of elite interviews and highlights some of the tactics that researchers may use in the interview process as well as some of the potential ethical and publishing constraints. Even though there are a number of potential methodological challenges in using this method it provides a valuable approach in tourism research, especially studies that aim to understand decision-making processes, policy-making and perceptions. It is shown that individual ingenuity and reflexivity are required in order to overcome some of the challenges reported in existing studies.