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The effect of aesthetic-image value of travel expert blogs on the intention to travel: an exploratory study

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  • Wee-Kheng Tan
  • Chia-Yu Kuo

Abstract

Information searching is an important subject in tourism literature, but the subject of information is not often prioritised in leisure-constraint studies. Studies of leisure-constraint-negotiation mechanisms are frequently undertaken at a general level and not at the level of specific-negotiation strategy. This exploratory study examines how aesthetic-image information value affects the negotiation mechanism at the level of time-management-negotiation strategy by measuring the intentions of Taiwanese residents to tour Thailand. Aesthetic-image value is found to moderate the relationship between motivation and intention in the negotiation process. This study thus bridges tourism information values and the leisure-constraint concept.

Suggested Citation

  • Wee-Kheng Tan & Chia-Yu Kuo, 2014. "The effect of aesthetic-image value of travel expert blogs on the intention to travel: an exploratory study," Current Issues in Tourism, Taylor & Francis Journals, vol. 17(8), pages 657-665, September.
    • Handle: RePEc:taf:rcitxx:v:17:y:2014:i:8:p:657-665
    DOI: 10.1080/13683500.2013.840270
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