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An analysis of differentiation strategies for Galician thermal centres

Author

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  • Elisa Alén
  • Pablo De Carlos
  • Trinidad Domínguez

Abstract

In the modern tourism industry, competitiveness no longer can be based solely on price; rather, it is necessary to consider other aspects that might generate competitive advantages. In particular, the provision of a wide range of products, services and activities, all of outstanding quality, may be decisive for creating greater demand. Thermal establishments are well aware of these dynamics. Accordingly, this research analyses, using quantitative techniques, whether Galician thermal establishments, including health resorts, spas and thalassotherapy centres, have achieved well-defined differentiation strategies.

Suggested Citation

  • Elisa Alén & Pablo De Carlos & Trinidad Domínguez, 2014. "An analysis of differentiation strategies for Galician thermal centres," Current Issues in Tourism, Taylor & Francis Journals, vol. 17(6), pages 499-517, July.
    • Handle: RePEc:taf:rcitxx:v:17:y:2014:i:6:p:499-517
    DOI: 10.1080/13683500.2012.733357
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