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Knowledge dynamics in setting sustainable standards in tourism – the case of ‘Fair Trade in Tourism South Africa’

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  • Simone Strambach
  • Annika Surmeier

Abstract

The development of standards and certification programmes in global tourism has gained importance in the production-consumption-nexus. This paper deals with the ‘Fair Trade in Tourism South Africa’ standard, one of the first innovative service standards with a focus on the social dimension of sustainability. Until now, there has been little detailed exploration in the evolutionary trajectories of sustainable tourism standards from a knowledge-based perspective. This paper contributes to a deeper understanding of standard creation in global–local interaction processes over time and its impacts on the micro level of firms. Conceptually, it builds on two scientific debates: the neo-institutional approaches in organisational theory focusing on institution building and the research on innovation and knowledge dynamics. Empirically, it is based on 32 interviews conducted with different actor groups.

Suggested Citation

  • Simone Strambach & Annika Surmeier, 2013. "Knowledge dynamics in setting sustainable standards in tourism – the case of ‘Fair Trade in Tourism South Africa’," Current Issues in Tourism, Taylor & Francis Journals, vol. 16(7-8), pages 736-752.
    • Handle: RePEc:taf:rcitxx:v:16:y:2013:i:7-8:p:736-752
    DOI: 10.1080/13683500.2013.785485
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    Cited by:

    1. Amrullah & Umi Kaltum & Merry Citra Sondari & Diaz Pranita, 2023. "The Influence of Capability, Business Innovation, and Competitive Advantage on a Smart Sustainable Tourism Village and Its Impact on the Management Performance of Tourism Villages on Java Island," Sustainability, MDPI, vol. 15(19), pages 1-31, September.

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