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Niche tourism attributes scale: a case of storm chasing

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  • Sonja Wilhelm Stanis
  • Carla Barbieri

Abstract

In spite of the rapid and large growth of niche tourism, and the proliferation of tour operators catering to such markets, limited information is available on the measurement of tour operator attributes that are critical to maximise the experience and needs of their tourists. Thus, a study was conducted to comprehensively evaluate different operational attributes of small storm-chasing tour operators. Findings reveal high internal reliability and utility for this niche market; additional testing is suggested to evaluate such scale among other small niche tourism operators.

Suggested Citation

  • Sonja Wilhelm Stanis & Carla Barbieri, 2013. "Niche tourism attributes scale: a case of storm chasing," Current Issues in Tourism, Taylor & Francis Journals, vol. 16(5), pages 495-500.
    • Handle: RePEc:taf:rcitxx:v:16:y:2013:i:5:p:495-500
    DOI: 10.1080/13683500.2012.733360
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