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The Making of the Consumer? Risk and Consumption in Europeanized Lithuania

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  • Ida Harboe Knudsen

Abstract

This article explores how larger geo-political changes are mirrored in the consumption habits in both rural and urban Lithuania. While the dominating European Union discourse emphasizes health, safety, and hygiene in food production, a counter-discourse has emerged where “authenticity” and “tradition” are embraced in the re-evocation of Lithuanian farm products. Based on ethnographic material, I suggest that the coexisting ambivalent and often contradicting feelings toward the West in present-day Lithuania have resulted in both a desire for and refusal of western products, as well as in a revival of the local cuisine.

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  • Ida Harboe Knudsen, 2015. "The Making of the Consumer? Risk and Consumption in Europeanized Lithuania," Journal of Baltic Studies, Taylor & Francis Journals, vol. 46(3), pages 377-391, July.
    • Handle: RePEc:taf:rbalxx:v:46:y:2015:i:3:p:377-391
    DOI: 10.1080/01629778.2015.1073925
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