IDEAS home Printed from https://ideas.repec.org/a/taf/rajsxx/v7y2015i3p177-191.html
   My bibliography  Save this article

Dissemination effort, innovation attributes, and variations in innovation dissemination rate

Author

Listed:
  • Mawuena Aggey
  • Nana Kwamina Tekyi Ghartey
  • Charles Kweku Brown

Abstract

Innovation-decision type, communication channels, social system, and change agents’ promotion effort influence innovation adoption, but 49–87% of variance in adoption rates is explained by perceived innovation attributes (Rogers 1995). Relationships between adoption rates and these variables are much researched but very little research has been done to determine the relative contribution of these five variables acting jointly. In the same innovation-decision type, communication channels and social system, relative contribution of dissemination effort, linkages and perceived innovation attributes are jointly explored in partial correlation analysis using median effort scores of promotion agents’ and adopters’ perceptions of 15 innovation attributes of 26 innovative practices in a package actively promoted by change agents. When linkages are adequately provided, dissemination effort explains 12.7% of variance in rates comparing well with the greatest response to change agent effort of 3–16%, occurring when opinion leaders adopt (Rogers 1995). It is more than the contribution of any one of 15 attributes studied but less than their total contribution of 20.7% where simplicity alone explains 11.5% of variations.

Suggested Citation

  • Mawuena Aggey & Nana Kwamina Tekyi Ghartey & Charles Kweku Brown, 2015. "Dissemination effort, innovation attributes, and variations in innovation dissemination rate," African Journal of Science, Technology, Innovation and Development, Taylor & Francis Journals, vol. 7(3), pages 177-191, May.
    • Handle: RePEc:taf:rajsxx:v:7:y:2015:i:3:p:177-191
    DOI: 10.1080/20421338.2015.1032513
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/20421338.2015.1032513
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/20421338.2015.1032513?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:rajsxx:v:7:y:2015:i:3:p:177-191. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/rajs .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.