IDEAS home Printed from https://ideas.repec.org/a/taf/rajsxx/v5y2013i3p190-201.html
   My bibliography  Save this article

Competitive Positioning and the Survival of Indigenous Firms in Nigeria: The Case Study of Glomobile, Nigeria

Author

Listed:
  • Ayodele I. Shittu
  • Jielin Dong
  • Li Jing

Abstract

In this paper, we provide an exploratory view of the competitive analysis of indigenous firms in Nigeria's dynamic and competitive telecommunications industry. Adopting a case study approach, we analysed the key factors behind the survival of new entrant indigenous firms in Nigeria, which reveals that quality innovative value added services, improved market penetration and a more focused retention strategy are panaceas for competitive positioning and the survival of indigenous firms in a dynamic competitive industry. This paper makes an important contribution to the literature on the entry and survival of an indigenous firm. We also present the competitive dynamics when the telecommunications industry transforms from a state monopoly to a competitive market in a developing country.

Suggested Citation

  • Ayodele I. Shittu & Jielin Dong & Li Jing, 2013. "Competitive Positioning and the Survival of Indigenous Firms in Nigeria: The Case Study of Glomobile, Nigeria," African Journal of Science, Technology, Innovation and Development, Taylor & Francis Journals, vol. 5(3), pages 190-201.
    • Handle: RePEc:taf:rajsxx:v:5:y:2013:i:3:p:190-201
    DOI: 10.1080/20421338.2013.796694
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/20421338.2013.796694
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/20421338.2013.796694?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:rajsxx:v:5:y:2013:i:3:p:190-201. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/rajs .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.