Perception and adoption of artificial pollination technology in cocoa production: Evidence from Ghana

This study examined the perception and adoption of artificial pollination among cocoa farmers in Ghana. It used cross-sectional data collected from 206 cocoa farmers selected through multi-stage sampling technique. Descriptive statistics, Likert Scale and the Tobit regression model were the methods of analysis. With an adoption rate of 49%, the study revealed that cocoa farmers have a positive perception towards adoption of artificial pollination technology. The results also showed that age of farmer, extension visits, yield and household size have significant positive effects on the probability of adoption of artificial pollination among cocoa farmers, whereas farm size has a significant negative effect on adoption. Leveraging on the positive perception generated, we encourage extension agents to sensitize farmers on the importance of artificial pollination through continuous awareness creation and promotion of the benefits of adopting the technology. Furthermore, given cocoa farmers’ positive perception on artificial pollination, Ghana’s cocoa production and marketing regulatory body (COCOBOD) should take steps in implementing the technology. Implementers of this technology should also target younger farmers since age has a negative influence on adoption of artificial pollination. Finally, this paper contributes to the literature by focusing on the perception and the factors that influence adoption of artificial pollination in cocoa production which currently has not been researched and documented in the cocoa production literature.