IDEAS home Printed from https://ideas.repec.org/a/taf/rajsxx/v11y2019i2p161-180.html
   My bibliography  Save this article

The absorption and usage of cloud accounting technology by accounting firms in Cape Town for services provided to their clients

Author

Listed:
  • Sharon Rudansky-Kloppers
  • Kobus Van den Bergh

Abstract

Cloud computing is one of the latest technological innovations and offers organizations of all sizes new and unique opportunities and challenges. Many firms worldwide have, however, become used to running their businesses in the traditional way and seem to be resisting the adoption of this new technology. This study explores the adoption and usage of cloud technology by accounting firms in South Africa for the services provided to their clients. Online questionnaires were completed by 27 owners or managers of accounting firms in Cape Town and descriptive and inferential statistical methods were used to analyse the results. It emerged that significant awareness exists of cloud accounting technology by accounting firm managers and owners. Smaller firms seem to be more positive toward the technology and also more agile and capable of deploying it than medium-large firms. The medium-large firms could be classified as the late majority and laggards on the technology adoption curve while smaller firms could be classified as innovators, early adopters and the early majority. Marketers of cloud accounting products need to consider the firm’s size, as well as the industrial decision-making process and perceived risk involved when designing their marketing campaigns.

Suggested Citation

  • Sharon Rudansky-Kloppers & Kobus Van den Bergh, 2019. "The absorption and usage of cloud accounting technology by accounting firms in Cape Town for services provided to their clients," African Journal of Science, Technology, Innovation and Development, Taylor & Francis Journals, vol. 11(2), pages 161-180, February.
    • Handle: RePEc:taf:rajsxx:v:11:y:2019:i:2:p:161-180
    DOI: 10.1080/20421338.2018.1550933
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/20421338.2018.1550933
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/20421338.2018.1550933?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Hiran, Kamal Kant & Dadhich, Manish, 2024. "Predicting the core determinants of cloud-edge computing adoption (CECA) for sustainable development in the higher education institutions of Africa: A high order SEM-ANN analytical approach," Technological Forecasting and Social Change, Elsevier, vol. 199(C).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:rajsxx:v:11:y:2019:i:2:p:161-180. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/rajs .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.