The Inevitability of Integration? Neoliberal Discourse and the Proposals for a New North American Economic Space after September 11

The terrorist attacks of 11 September 2001 had an immediate impact on Canada–U.S. relations. Whereas security became foremost among U.S. concerns, Canada became preoccupied with ensuring that the newly fortified border would not impede trade. Within days of the attacks, Canadian analysts argued that the only way to guarantee open access to U.S. markets would be to negotiate some form of deeper North American economic integration. Previous proposals for a North American Monetary Union were revived, while new initiatives such as a customs union or a “strategic bargain” also emerged. These schemes were designed to forge a “new economic space” in North America. Business think tanks and interest groups played a central role in pushing forward a platform of deeper integration, but the ideas have also made their way into the policy platforms of the Canadian federal government. This paper draws upon discourse analysis and theories of governmentality to interrogate the rhetoric of inevitability that has underpinned these proposals. The fatalism has been justified by allusions to the shifting North American geopolitical relations in the post-September 11 context and the fear and risk that have prevailed since the terrorist attacks. It also, however, resonates more broadly with neoliberal and globalizing narratives that externalize and naturalize market forces, and, therefore, limit alternative futures. More importantly, the logic and language of inevitability have provided advocates of deeper integration with a strategic manoeuvre to downplay concerns regarding the loss of political sovereignty and the transformations to state-society relationships that would result from the new North American economic space that is being imagined.