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Discovering panic purchasing behavior during the COVID-19 pandemic from the perspective of underdeveloped countries

Author

Listed:
  • Muhammad Jawad
  • Sohail Rizwan
  • Saba Ahmed
  • Haris Bin Khalid
  • Munazza Naz

Abstract

The research seeks to uncover characteristics that affect buyers’ panic purchasing behavior in COVID-19 pandemic. The data were analyzed by using the structural equation modelling of 2,697 individuals from 20 developing countries. Consumers’ opinions are favourably connected with the predicted personal consequence, whereas projected community-related consequences have a negative influence on buyers’ opinions. Buyers’ panic purchasing intentions were found to be favourably influenced by opinion, instinctive norms, inadequacy, time restriction, and recognized competition. Furthermore, inadequacy and time restrictions were found to have a favourable effect on recognized competition but felt social detection risk had a negative effect on consumer panic purchasing intentions.

Suggested Citation

  • Muhammad Jawad & Sohail Rizwan & Saba Ahmed & Haris Bin Khalid & Munazza Naz, 2022. "Discovering panic purchasing behavior during the COVID-19 pandemic from the perspective of underdeveloped countries," Cogent Business & Management, Taylor & Francis Journals, vol. 9(1), pages 2141947-214, December.
    • Handle: RePEc:taf:oabmxx:v:9:y:2022:i:1:p:2141947
    DOI: 10.1080/23311975.2022.2141947
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