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Reimagining the tour operator industry in the post-pandemic period: Is the platform economy a cure or a poison?

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  • Kristína Pompurová
  • Ľubica Sebova
  • Petr Scholz

Abstract

This study considers the relationship of the tour operators to the tourism platform services in the context of a COVID-19 post-pandemic recovery. The findings are based on semi-structured interviews with representatives of Slovak tour operators’ businesses. The results show that the platform economy is not perceived as a poison for the industry. Specialised tour operators are less open to potential cooperation than organisations with the mass product, which are especially likely to use platform information and incorporate platform food-related services into packagded tours enriched with authentic experiences. Platform economy thus presents for willing tour operators a chance to differentiate themselves, open uncontested market space and survive in a competitive post-pandemic period. In this context, legislation development is required.

Suggested Citation

  • Kristína Pompurová & Ľubica Sebova & Petr Scholz, 2022. "Reimagining the tour operator industry in the post-pandemic period: Is the platform economy a cure or a poison?," Cogent Business & Management, Taylor & Francis Journals, vol. 9(1), pages 2034400-203, December.
    • Handle: RePEc:taf:oabmxx:v:9:y:2022:i:1:p:2034400
    DOI: 10.1080/23311975.2022.2034400
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    Cited by:

    1. Mahlet Gashaw Tadesse & Li Zhen, 2023. "The Effect of Innovation on The Sustainable Performance: Evidence from Ethiopian Construction Sector in the Post-Pandemic Era," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 9(3), pages 27-40, March.
    2. Ján Derco, 2022. "The Impacts of the COVID-19 Pandemic on the Tour Operator Market—The Case of Slovakia," JRFM, MDPI, vol. 15(10), pages 1-8, October.

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