IDEAS home Printed from https://ideas.repec.org/a/taf/oabmxx/v8y2021i1p1968731.html
   My bibliography  Save this article

Factors influencing food consumption satisfaction and purchase decisions of restaurant consumers

Author

Listed:
  • Eugine Tafadzwa Maziriri
  • Tarisai Fritz Rukuni
  • Tinashe Chuchu

Abstract

This research examined how multi-sensory dimensions like sight, sound, and smell would influence customer attitudes toward quick-service restaurants, restaurant patronage intentions, food purchasing decisions, food consumption satisfaction, restaurant attachment, repurchase intention, and positive word of mouth in South African quick-service restaurants. The research embraced a quantitative approach. An online questionnaire was used to collect data from restaurant customers in the Bloemfontein metropolitan. The hypotheses were analysed by applying structural equation modelling. The results uncovered that the study variables were significantly associated and surprisingly, restaurant attachment had a negative and insignificant effect on positive word of mouth. This research adds new fresh knowledge to the established body of knowledge in the context of restaurant food consumption behaviour. This area has little research attention in developing African countries like South Africa.

Suggested Citation

  • Eugine Tafadzwa Maziriri & Tarisai Fritz Rukuni & Tinashe Chuchu, 2021. "Factors influencing food consumption satisfaction and purchase decisions of restaurant consumers," Cogent Business & Management, Taylor & Francis Journals, vol. 8(1), pages 1968731-196, January.
    • Handle: RePEc:taf:oabmxx:v:8:y:2021:i:1:p:1968731
    DOI: 10.1080/23311975.2021.1968731
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/23311975.2021.1968731
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/23311975.2021.1968731?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:oabmxx:v:8:y:2021:i:1:p:1968731. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://cogentoa.tandfonline.com/OABM20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.