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Stakeholders and Corporate Social Responsibility (CSR) programme as key sustainable development strategies to promote corporate reputation—evidence from vietnam

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  • Mai Ngoc Khuong
  • Nguyen Khoa Truong an
  • Tran Thi Thanh Hang

Abstract

The aim of this study is to analyse the relationship between stakeholder influence, CSR types and corporate reputation. CSR types in this research are economic, legal, ethical, environmental and philanthropic responsibility. Data were collected from surveys of 869 leaders and managers in the public, private and foreign direct investment (FDI) sectors. The research data were analysed using a partial least square–structural equation modelling (PLS–SEM) model incorporating measurement-model results (verifying internal consistency, reliability, convergent validity and discriminant validity) and structural model results (identifying the causal relationship among variables and confirming the research hypotheses). The results revealed that the stakeholder influence does not only significantly affect the CSR types but also positively affects corporate reputation. Further, CSR performance in legal, ethical, environmental, philanthropic responsibility except economic responsibility have a significant influence on corporate reputation. Based on the findings, the study considers CSR performance a valuable management tool for enhancing corporate reputation. It has implications for the improvement of CSR management and sustainable development.

Suggested Citation

  • Mai Ngoc Khuong & Nguyen Khoa Truong an & Tran Thi Thanh Hang, 2021. "Stakeholders and Corporate Social Responsibility (CSR) programme as key sustainable development strategies to promote corporate reputation—evidence from vietnam," Cogent Business & Management, Taylor & Francis Journals, vol. 8(1), pages 1917333-191, January.
    • Handle: RePEc:taf:oabmxx:v:8:y:2021:i:1:p:1917333
    DOI: 10.1080/23311975.2021.1917333
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    Cited by:

    1. Karikari Timothy Kwakye & Shimin Liu, 2024. "The Effect of Philanthropic Corporate Social Responsibility on Local CSR Awareness: Examining the Role of Corporate Transparency in Ghana," International Journal of Science and Business, IJSAB International, vol. 33(1), pages 105-122.
    2. Andra MODREANU & Gabriela ANDRISAN & Magdalena PLATIS, 2023. "Corporate Social Responsibility Leadership," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 8(2), pages 25-36.
    3. Kurtulan Ali & Begeç Suat, 2023. "Effects of Social Responsibility Practices on the Brand Image, Brand Awareness, and Brand Loyalty of Sponsor Businesses: A Study on Sports Clubs," Economics - The Open-Access, Open-Assessment Journal, De Gruyter, vol. 17(1), pages 1-14.

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