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Effects of corporate social responsibility on SMEs’ performance in emerging market

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  • Tiep Le Thanh
  • Ngo Quang Huan
  • Tran Thi Thuy Hong

Abstract

Corporate social responsibility (CSR) is a growing issue in emerging markets. This study aims to evaluate the impact of CSR on firms’ performance by exploring the role of mediating variables such as corporate reputation (CR) and customers’ purchasing intention (CPI). We use the quantitative technique of Partial Least Squares Structural Equation Modeling (PLS-SEM) techniques to analyze the data of the small and medium-size enterprises (SMEs) from the Southern Vietnam in 2020. The findings suggest a positive and significant impact of corporate/ social responsibility on firms’ performance through mediating role of CR and CPI. This study contributes to the literature on corporate social responsibility and firms’ performance of SMEs in the emerging country context. The outcomes of this study can be used by entrepreneurs, top management as an attempt to boost the performance of the SMEs in emerging markets by applying CSR measures for sustainable competitive advantage. A mediating role of corporate reputation (CR) and customers’ purchasing intention (CPI) as a value-added contribution to this study.

Suggested Citation

  • Tiep Le Thanh & Ngo Quang Huan & Tran Thi Thuy Hong, 2021. "Effects of corporate social responsibility on SMEs’ performance in emerging market," Cogent Business & Management, Taylor & Francis Journals, vol. 8(1), pages 1878978-187, January.
    • Handle: RePEc:taf:oabmxx:v:8:y:2021:i:1:p:1878978
    DOI: 10.1080/23311975.2021.1878978
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    Cited by:

    1. Iden Blanche Mbonifor & Noumigue Guy Roland Kenmegni, 2021. "The effects of Carroll’s CSR Pyramid on Consumer Buying Behaviour: Case of Mobile Telephone Network (MTN) Company Bamenda Branch, Cameroon," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 5(10), pages 502-509, October.
    2. Gentjan Çera & Khurram Ajaz Khan & Andrea Bláhová & Jaroslav Belas, Jr., 2022. "Do owner-manager demographics in SMEs matter for corporate social responsibility?," Equilibrium. Quarterly Journal of Economics and Economic Policy, Institute of Economic Research, vol. 17(2), pages 511-531, June.
    3. Kurtulan Ali & Begeç Suat, 2023. "Effects of Social Responsibility Practices on the Brand Image, Brand Awareness, and Brand Loyalty of Sponsor Businesses: A Study on Sports Clubs," Economics - The Open-Access, Open-Assessment Journal, De Gruyter, vol. 17(1), pages 1-14.

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