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The role of human resource managers in the promotion of hotel sector as a brand in Jordanian hotel industry - a cross-sectional study

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  • Naser Khdour

Abstract

This study assesses the impact of human resource managers on the effectiveness of hotel branding with reference to Jordanian hotel industry. The study followed a cross-sectional design in which data was collected through a questionnaire-based survey. Subsequently, the collected data were analysed using descriptive and multiple regression analysis. Findings of the study revealed that job satisfaction of the employee, employee effectiveness, employee selection, and employee retention strongly and significantly impact the brand promotion and are the focus of interest of HR managers. The results concluded that effective HR policies and practices can ensure improved performance of the hotel sector.

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  • Naser Khdour, 2021. "The role of human resource managers in the promotion of hotel sector as a brand in Jordanian hotel industry - a cross-sectional study," Cogent Business & Management, Taylor & Francis Journals, vol. 8(1), pages 1875535-187, January.
    • Handle: RePEc:taf:oabmxx:v:8:y:2021:i:1:p:1875535
    DOI: 10.1080/23311975.2021.1875535
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    Cited by:

    1. Raza Ali & Tursoy Turgut & Shaikh Erum & Shaikh Ahsan-ul-Haque, 2024. "Investigating the Symmetric Effects of Working Capital on Profitability in Turkish Banking: An ARDL Empirical Analysis," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 34(1), pages 74-97, March.

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