IDEAS home Printed from https://ideas.repec.org/a/taf/oabmxx/v8y2021i1p1861729.html
   My bibliography  Save this article

Export performance: Evidence from agricultural product firms in Vietnam

Author

Listed:
  • Huyen Ngo-Thi-Ngoc
  • Bang Nguyen-Viet

Abstract

This study defines and measures the key factors driving the export performance of agricultural product firms in Vietnam. It uses both qualitative and quantitative research: (i) the qualitative research is carried out through focus group discussions with 10 chief executive officers of firms (5 rice-exporting firms and 5 coffee-exporting firms) and (ii) the quantitative research is conducted through direct interviews with 232 owners or export managers of firms (rice-exporting and coffee-exporting firms) in Vietnam. The results show the following: (i) Export performance is affected by marketing strategies, the characteristics and capabilities of firms, management characteristics, domestic market characteristics, foreign market characteristics, and export barriers. (ii) Marketing strategies are affected by the characteristics and capabilities of firms, management characteristics, and foreign market characteristics. However, the research has certain limitations: (i) Due to limited resources in conducting the research, the sample size consisted of only 232 firms. (ii) This study employed the sampling technique of direct and email interview methods.

Suggested Citation

  • Huyen Ngo-Thi-Ngoc & Bang Nguyen-Viet, 2021. "Export performance: Evidence from agricultural product firms in Vietnam," Cogent Business & Management, Taylor & Francis Journals, vol. 8(1), pages 1861729-186, January.
    • Handle: RePEc:taf:oabmxx:v:8:y:2021:i:1:p:1861729
    DOI: 10.1080/23311975.2020.1861729
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/23311975.2020.1861729
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/23311975.2020.1861729?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:oabmxx:v:8:y:2021:i:1:p:1861729. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://cogentoa.tandfonline.com/OABM20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.