IDEAS home Printed from https://ideas.repec.org/a/taf/oabmxx/v7y2020i1p1858525.html
   My bibliography  Save this article

Assessing the relationship between perceived crowding, excitement, stress, satisfaction, and impulse purchase at the retails in Vietnam

Author

Listed:
  • Van Dat Tran

Abstract

This study aims to examine the relationship between perceived crowding, excitement, stress on satisfaction, and impulse purchase at the retails in Vietnam. This study performed structural equation modelling (SEM). A total of 264 valid respondents were used in this research. Besides, this study systematized the concept, defined, and test the component scales of the relationship model among perceived crowding, excitement, stress, satisfaction, and impulse purchase from the collected data, which helps to identify the relationship among factors in the model as well as impact. The findings indicate that the perceptions of human and spatial crowding have a negative influence on customer satisfaction leading to their impulse purchase decision. This belief is advocated by the existence of human emotional reactions to customer satisfaction. In detail, exciting reactions positively impact on shoppers’ satisfied feelings; by contrast, stress is negatively related to customers’ satisfaction. In other words, shoppers intend to be more excited and less stressed in retail who could facilitate a low level of spatial crowding and appropriate physical arrangements of fixtures.

Suggested Citation

  • Van Dat Tran, 2020. "Assessing the relationship between perceived crowding, excitement, stress, satisfaction, and impulse purchase at the retails in Vietnam," Cogent Business & Management, Taylor & Francis Journals, vol. 7(1), pages 1858525-185, January.
    • Handle: RePEc:taf:oabmxx:v:7:y:2020:i:1:p:1858525
    DOI: 10.1080/23311975.2020.1858525
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/23311975.2020.1858525
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/23311975.2020.1858525?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:oabmxx:v:7:y:2020:i:1:p:1858525. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://cogentoa.tandfonline.com/OABM20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.