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Factors influencing online purchase intention of smartphones: A hierarchical regression analysis

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  • Rex P. Bringula
  • Shirley D. Moraga
  • Annaliza E. Catacutan
  • Marilou N. Jamis
  • Dionito F. Mangao

Abstract

This study determined which of the factors—company, personal, and technical—could influence online purchase intention of smartphones. Toward this goal, data gathered from 230 students were analyzed using hierarchical regression analysis. Three steps of hierarchical regression analysis disclosed that security and trust were the consistent predictors of online purchase intention of smartphones. Trust was the strongest predictor of online purchase intention of smartphones. It was disclosed that price was initially considered when buying the device. However, subsequent analyses revealed that this variable was no longer considered when personal-related factors were included in the analysis. Quality was not a significant predictor all throughout the analysis. The results of the study offered explanations on the conflicting results of previous studies in terms of price and quality. It was concluded that the study was able to determine the factors that could influence purchase of smartphones in an online environment. Recommendations and implications to theory and practice were also discussed.

Suggested Citation

  • Rex P. Bringula & Shirley D. Moraga & Annaliza E. Catacutan & Marilou N. Jamis & Dionito F. Mangao, 2018. "Factors influencing online purchase intention of smartphones: A hierarchical regression analysis," Cogent Business & Management, Taylor & Francis Journals, vol. 5(1), pages 1496612-149, January.
    • Handle: RePEc:taf:oabmxx:v:5:y:2018:i:1:p:1496612
    DOI: 10.1080/23311975.2018.1496612
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    Cited by:

    1. Muhammad Tanveer & Harsandaldeep Kaur & George Thomas & Haider Mahmood & Mandakini Paruthi & Zhang Yu, 2021. "Mobile Phone Buying Decisions among Young Adults: An Empirical Study of Influencing Factors," Sustainability, MDPI, vol. 13(19), pages 1-18, September.
    2. Shuiping Ding & Jie Lin & Zhenyu Zhang, 2020. "Influences of Reference Group on Users’ Purchase Intentions in Network Communities: From the Perspective of Trial Purchase and Upgrade Purchase," Sustainability, MDPI, vol. 12(24), pages 1-18, December.

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