IDEAS home Printed from https://ideas.repec.org/a/taf/oabmxx/v11y2024i1p2425718.html
   My bibliography  Save this article

How can sustainability add value in destination marketing? the tourist perspective

Author

Listed:
  • Sita Dewi Kusumaningrum
  • Edza Aria Wikurendra
  • Marhadi Marhadi

Abstract

The link between sustainability and tourist value in the tourism sector remains unclear and contextual. In the current discourse, evaluation of sustainability value from the perspective of tourists (i.e. tourist-perceived value) has been limited. This paper thus investigates approaches to evaluating the tourist-perceived value of sustainability in the relevant literature, using marketing processes and the tourist destination sustainability strategy framework to understand how sustainability can add value in destination marketing. Analysing nine articles using the semi-systematic literature review method, three potential sources and approaches were identified: 1) in the segmentation process, 2) in the analysis of benefits and costs or willingness to pay, and 3) in the analysis of travellers’ emotions based on their experiences. All three approaches have strengths and weaknesses, and it is necessary to consider the context, time, and situation in selecting the correct approach—there is no one-size-fits-all solution. This paper proposes several considerations when selecting the most suitable approach to evaluate the tourist-perceived value of sustainability.

Suggested Citation

  • Sita Dewi Kusumaningrum & Edza Aria Wikurendra & Marhadi Marhadi, 2024. "How can sustainability add value in destination marketing? the tourist perspective," Cogent Business & Management, Taylor & Francis Journals, vol. 11(1), pages 2425718-242, December.
  • Handle: RePEc:taf:oabmxx:v:11:y:2024:i:1:p:2425718
    DOI: 10.1080/23311975.2024.2425718
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/23311975.2024.2425718
    Download Restriction: Access to full text is restricted to subscribers.

    File URL: https://libkey.io/10.1080/23311975.2024.2425718?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:oabmxx:v:11:y:2024:i:1:p:2425718. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://cogentoa.tandfonline.com/OABM20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.