Strengthening the accuracy and visibility of supply chain management data in the coffee industry

The visibility and accuracy of information have emerged as two vital factors in global supply chains, because of the inadequacy of real-time data throughout the coffee supply chain in Indonesia. This study aims to create a development model that enhances visibility and information accuracy throughout the supply chain of Indonesia Coffee, having the intention of boosting performance. To analyze and describe the informed perceptions and social dynamics along Indonesia’s coffee supply chain, explanatory qualitative research utilized descriptive data. This study involved exploring and developing basic assumptions, collecting, and validating data through focus group discussions, and modeling the data through reduction, categorization, analysis, and interpretation. The study identified three key factors that contribute to improving the visibility and accuracy of information in the coffee supply chain: smart operations, security systems, and platform collaborations. These factors are implemented through three types of information and product flows, which serve as channels for delivering value.