Green innovation practices: a case study of Vietnamese manufacturing companies

Green innovation is among the most potential approaches to resolve the world’s current environmental pollution issues. This study explores green innovation practices from developing countries with the perspective of Vietnamese manufacturing companies as background. The case study method was conducted based on in-depth interviews with key respondents from five enterprises. Businesses were selected based on their use of innovative green concepts to produce environmentally friendly products. Outcome proposes a typological framework to identify green innovation practices of enterprises and identifies motivations for green innovation, such as technology, enterprise characteristics, products, regulatory mechanisms, human resources, market pressures; and connections.In the process of economic development today, environmental challenges are taken very seriously. However, for sustainable development, it is key to construct green growth models; that is, to promote economic growth and development while ensuring that resources are guaranteed for long-term use. In this development, industries have a responsibility to safeguard the environment and ensure the availability of natural resources for future generations. Firms are expected to reduce the negative impact of their environmental footprint by controlling production activities. The proliferation of new and innovative business models in nongreen industries demonstrates that environmentalism is not only a regulatory trend or a marketing issue, but a way to create value and build or maintain a competitive advantage. This article also contributes practical knowledge for practitioners. When enterprises practice green innovation, society as a whole will benefit from an improved quality of life, and that future generations will not suffer from pollution or a scarcity of natural resources. By committing to green innovation, companies can create a win-win situation. The result of adopting green innovation is profit and less pollution to the environment.