IDEAS home Printed from https://ideas.repec.org/a/taf/oabmxx/v10y2023i3p2265093.html
   My bibliography  Save this article

How do social media-facilitated crowdsourcing and knowledge integration affect new product development? SME agile initiatives

Author

Listed:
  • Muhammad Dharma Tuah Putra Nasution
  • Pipit Buana Sari
  • Henry Aspan
  • Yossie Rossanty
  • Irawan
  • Hernawaty

Abstract

Crowdsourcing, which is a relatively new phenomenon, offers a variety of potential marketing initiatives for the future expansion of SMEs. The aim of this study is to analyze the impact of social media-facilitated crowdsourcing on the capability to integrate knowledge, which ultimately results in the development of new products. This study utilizes a quantitative-deductive approach. There were a total of 217 valid responses from owners and managers of SMEs who completed the questionnaire. The data was then analyzed using PLS. The evaluation of a quantitative model has revealed that the capability of social media-facilitated crowdsourcing has an impact on the knowledge integration capabilities of small and medium-scale enterprises (SMEs) and their initiatives for new product development. The authors also discuss additional empirical findings in the discussion section. The study has a few limitations that should be taken into account in future research. The study contributes to enriching the literature by providing empirical results that are rooted in knowledge-based views and practical lenses.

Suggested Citation

  • Muhammad Dharma Tuah Putra Nasution & Pipit Buana Sari & Henry Aspan & Yossie Rossanty & Irawan & Hernawaty, 2023. "How do social media-facilitated crowdsourcing and knowledge integration affect new product development? SME agile initiatives," Cogent Business & Management, Taylor & Francis Journals, vol. 10(3), pages 2265093-226, December.
    • Handle: RePEc:taf:oabmxx:v:10:y:2023:i:3:p:2265093
    DOI: 10.1080/23311975.2023.2265093
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/23311975.2023.2265093
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/23311975.2023.2265093?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:oabmxx:v:10:y:2023:i:3:p:2265093. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://cogentoa.tandfonline.com/OABM20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.