Work from home and collective creativity: Exploring the experiences of IT professionals

This study explores collective creativity in a work from home (WFH) context. A phenomenological approach is adopted to describe and understand employees´ experiences of the phenomenon. Based on in-depth interviews with 10 Norwegian information technology (IT) professionals in the mature phase of the COVID-19 pandemic, the essence of the experience is captured and described as the “collective creativity paradox”. The paradox suggests that while the absence of informal face-to-face (FTF) interaction in the WFH context hinders collective creativity, it is concurrently promoted through well-facilitated digital sessions. However, complex problem-solving is generally preferred to be conducted FTF. Perceived digital barriers inhibit knowledge sharing beyond strong-tie relations, which limits access to diverse perspectives and ideas. Moreover, the findings indicate that a supportive creative climate is crucial for fostering collective creativity in the WFH setting. The study offers scholars and managers a deeper understanding of collective creativity in digital work environments and provides valuable insights into employees’ WFH experiences.