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The behavioral intention of young Malaysians towards cashless society: Value-based adoption model

Author

Listed:
  • Ju Jingnan
  • Poh-Chuin Teo
  • Theresa C.F. Ho
  • Chen Hooi Ling

Abstract

The purpose of this study is to validate the Value-based Adoption Model (VAM) in order to investigate young Malaysians’ e-wallet adoption intentions. A structured questionnaire was used to collect 214 questionnaires. The hypotheses proposed for this study were tested using SmartPLS, a second-generation analysis of partial least squares (PLS). Perceived sacrifice and perceived benefit influenced perceived value (PV). The results have shown that perceived benefit has a higher significance compared to perceived sacrifice on PV. Innovative resistance and privacy risk were found to have a negative impact on perceived value. Market practitioners can utilize this model to create secure, convenient and user-friendly e-wallets, resulting in effective marketing strategies that increase e-wallet adoption intentions among the young Malaysians.

Suggested Citation

  • Ju Jingnan & Poh-Chuin Teo & Theresa C.F. Ho & Chen Hooi Ling, 2023. "The behavioral intention of young Malaysians towards cashless society: Value-based adoption model," Cogent Business & Management, Taylor & Francis Journals, vol. 10(2), pages 2244756-224, December.
    • Handle: RePEc:taf:oabmxx:v:10:y:2023:i:2:p:2244756
    DOI: 10.1080/23311975.2023.2244756
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