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The diffusion of energy efficiency innovations among residential energy consumers

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  • Richard Ball
  • Ross Cullen
  • Christopher Gan

Abstract

The escalating economic and environmental costs associated with energy use, in conjunction with the energy sector reforms, have lead to increased interest in residential energy efficiency. The current paper uses a diffusion of innovations approach to develop qualitative choice models for the consideration and adoption of energy efficiency devices. The models were estimated using data collected from 705 Christchurch households. Perceived attributes such as financial savings, purchase price and the life of the product were found to be important components of problem recognition and distinguished those who had considered adoption from those who had not. Among those who had already considered adoption it was the communication channels, not the perceived attributes, that were the distinguishing features. Proponents of energy efficiency focus their attention on establishing inter-personal communication strategies and increasing the visibility of benefits, rather than relying on price subsidies or mass-media campaigns.

Suggested Citation

  • Richard Ball & Ross Cullen & Christopher Gan, 1999. "The diffusion of energy efficiency innovations among residential energy consumers," New Zealand Economic Papers, Taylor & Francis Journals, vol. 33(1), pages 115-135.
    • Handle: RePEc:taf:nzecpp:v:33:y:1999:i:1:p:115-135
    DOI: 10.1080/00779959909544300
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    Cited by:

    1. Howden-Chapman, Philippa & Viggers, Helen & Chapman, Ralph & O'Dea, Des & Free, Sarah & O'Sullivan, Kimberley, 2009. "Warm homes: Drivers of the demand for heating in the residential sector in New Zealand," Energy Policy, Elsevier, vol. 37(9), pages 3387-3399, September.
    2. Read, Peter, 2000. "An information perspective on dynamic efficiency in environmental policy," Information Economics and Policy, Elsevier, vol. 12(1), pages 47-68, March.
    3. Jonas Friege & Georg Holtz & Emile Chappin, 2016. "Exploring Homeowners’ Insulation Activity," Journal of Artificial Societies and Social Simulation, Journal of Artificial Societies and Social Simulation, vol. 19(1), pages 1-4.
    4. Gaspar, Rui & Antunes, Dalila, 2011. "Energy efficiency and appliance purchases in Europe: Consumer profiles and choice determinants," Energy Policy, Elsevier, vol. 39(11), pages 7335-7346.
    5. McMichael, Megan & Shipworth, David, 2013. "The value of social networks in the diffusion of energy-efficiency innovations in UK households," Energy Policy, Elsevier, vol. 53(C), pages 159-168.
    6. Rundle-Thiele, Sharyn & Paladino, Angela & Apostol Jr., Sergio Antonio G., 2008. "Lessons learned from renewable electricity marketing attempts: A case study," Business Horizons, Elsevier, vol. 51(3), pages 181-190.

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