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The Multiple Bases of Social Return Platforms: Evidence of a Brazilian Initiative

Author

Listed:
  • Vinicius Nardi
  • Felipe Zarpelon
  • Jorge Verschoore
  • Mariana de Araújo

Abstract

The literature on platforms emphasizes the balance between supply and demand as precursors to network expansion, strategy development and strategy sustainability. This study questions this logic through the exploratory approach of a public platform based on social returns. Results demonstrate that when an institutional force supports a platform concerned with diffuse and collective interests, it is possible that the strategy could sustain and develop without the balance of its forces. The study contributes to the strategic platform literature by pointing out the distinct aspects of social platforms and underlining the support generated by institutions.

Suggested Citation

  • Vinicius Nardi & Felipe Zarpelon & Jorge Verschoore & Mariana de Araújo, 2019. "The Multiple Bases of Social Return Platforms: Evidence of a Brazilian Initiative," International Journal of Public Administration, Taylor & Francis Journals, vol. 42(4), pages 310-319, March.
  • Handle: RePEc:taf:lpadxx:v:42:y:2019:i:4:p:310-319
    DOI: 10.1080/01900692.2018.1440404
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