Sustainable competitiveness: redefining the future with technology and innovation

One of the key developments in the global growth space has been the advancement of the concept of sustainability. In the wake of macroscopic social, environmental and other catastrophic effects of progress, sustainability issues have crossed the traditional forte of civil society and governments and have entered the corporate agenda.We have reached a stage of evolution where technology DNA has transformed the way we think, decide and act. Technology is most often abrogated to be the cause of the multi-dimensional crisis. However, this research effort accentuates cutting edge technology as a powerful tool to create the paradigm shift from ‘doing things’ to ‘doing things optimally’ to ‘doing things sustainably’.The paper aims to unveil the complex linkages between Technology, Innovation and Sustainability. For economy level study, the Sustainability Adjusted Global Competitiveness Index of World Economic Forum is statistically compared with Technology Readiness and Innovation levels of 113 nations. For examining the effect at the organizational level, real life evidences are used. These findings are then cohesively gelled together to outline the role of technology and innovation in attaining corporate and global sustainability as well as to further actionable recommendations.The pursuit of technology readiness with innovation can be a potent force to cross the chasm of resource depletion. The challenge is to master the emerging dynamics of ‘Return on Resources’ to leverage them for sustainable growth and competitiveness which promises a bright future for our generations.