Creative Social Entrepreneurial Orientation: Developing Hybrid Values to Achieve the Sustainable Performance of Traditional Weaving SMEs

This study explored creative social entrepreneurship in Indonesia. We investigate how traditional handweaving SMEs gain sustainable performance. This study employs a qualitative approach based on grounded research. Eight respondents were participated on data collection through interview and observation. The data were evaluated using open, axial, and selective coding to propose new concepts of hybrid values for traditional weaving SMEs. The findings show that the entrepreneurial orientation (EO) of traditional weaving SMEs is characterised by their entrepreneurial values (creativity and social). Entrepreneurial orientation entails social proactivity towards community benefits, social innovation in protecting the environment and local resources, and market risk-taking to gain profit. The discussion develops the concept of creative and social entrepreneurial orientation as antecedent factors for sustainable performance. This study also examines in further detail the problems of generating sustainable performance. The outcomes of this study will assist traditional weaving SMEs in achieving sustainability in terms of their social, economic, and environmental performance.