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Determinants of Purchase Intentions for Social Enterprise Products: Online Consumers’ Perceptions of Two Agricultural Social Enterprises in Taiwan

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  • Ching Yin Ip
  • Chaoyun Liang
  • Chih-Ping Chou

Abstract

This study investigated how corporate social responsibility, adherence to social missions, organisation–public relationships outcomes, and corporate reputation influence the purchase intentions for social enterprises’ products. Through a survey of Taiwanese consumers (N = 507) in online channels, results suggested that corporate social responsibility and adherence to social missions indirectly influenced purchase intentions through organisation − public relationships and corporate reputation. However, the direct effect of corporate social responsibility on organisation–public relationship outcomes was nonsignificant. Adherence to social missions acted as a more important factor than corporate social responsibility in generating purchase intentions, indicating the importance of social missions in the social enterprise context.

Suggested Citation

  • Ching Yin Ip & Chaoyun Liang & Chih-Ping Chou, 2024. "Determinants of Purchase Intentions for Social Enterprise Products: Online Consumers’ Perceptions of Two Agricultural Social Enterprises in Taiwan," Journal of Social Entrepreneurship, Taylor & Francis Journals, vol. 15(3), pages 1229-1255, September.
    • Handle: RePEc:taf:jsocen:v:15:y:2024:i:3:p:1229-1255
    DOI: 10.1080/19420676.2022.2132276
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