IDEAS home Printed from https://ideas.repec.org/a/taf/jriskr/v27y2024i8p901-931.html
   My bibliography  Save this article

Consumer responses to plant viruses in the context of an emerging agri-food risk: a cross-country comparison

Author

Listed:
  • Shan Jin
  • Gaodi Yang
  • Johny Hilaire
  • Mercy Ojo
  • Sophie Tindale
  • Francisco Areal
  • Glyn Jones
  • Lynn J. Frewer

Abstract

Plant viruses cause economic losses in fruit and vegetable supply chains, which is a concern to government, and industry stakeholders, including this involved in primary production. There is increasing scientific knowledge about potential environmental impacts and (the lack of) human health risks associated with plant viruses. However, there is currently limited understanding of consumer perceptions of this emerging agri-food issue, which hinders effective risk management and communication. Consumers’ risk perceptions of fruits and vegetables infected by plant viruses were assessed using an online survey. Data were collected in Belgium (n = 649), Slovenia (n = 597), Spain (n = 649), and the United Kingdom (n = 641), representing countries within the European region with different regulatory approaches to plant health risk analysis and different agronomic conditions. Participants from different countries reported medium levels of risk perceptions and intentions to avoid purchases of infected fruits and vegetables, with the highest levels observed for Spanish participants. Stronger pro-environmental attitudes and risk perceptions contributed to expressed intention to avoid purchases. Plant viruses evoked medium levels of negative emotions (disgust, fear and worry), increasing participants’ risk perceptions. Participants who indicated that they were aware that virus infections can increase the resistance of host plants to abiotic and biotic stresses also held greater risk perceptions. Greater trust in plant viruses-related information provided by scientists was associated with higher risk perceptions. Trust in government resulted in lower intentions of avoiding purchases. Policy implications to enhance food risk management and communication associated with plant viruses are proposed.

Suggested Citation

  • Shan Jin & Gaodi Yang & Johny Hilaire & Mercy Ojo & Sophie Tindale & Francisco Areal & Glyn Jones & Lynn J. Frewer, 2024. "Consumer responses to plant viruses in the context of an emerging agri-food risk: a cross-country comparison," Journal of Risk Research, Taylor & Francis Journals, vol. 27(8), pages 901-931, August.
  • Handle: RePEc:taf:jriskr:v:27:y:2024:i:8:p:901-931
    DOI: 10.1080/13669877.2024.2421001
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/13669877.2024.2421001
    Download Restriction: Access to full text is restricted to subscribers.

    File URL: https://libkey.io/10.1080/13669877.2024.2421001?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:jriskr:v:27:y:2024:i:8:p:901-931. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/RJRR20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.