Stories of the storm: the interconnection between risk management strategies and everyday experiences of rurality

Households play an important role in risk management. In this article, we take a closer look at risk management strategies applied by rural citizens in relation to an actual situation: a specific storm. The storm chosen, named Ivar, hit the northern parts of Sweden in December 2013 and caused major blackouts and heavy problems for road and train traffic due to extensive tree falls. After the storm, there were persistent problems with electricity, Internet, telephone communications, heating and drinking water supply, especially in the affected rural areas. The aim of this article is to explore the interconnection between risk management strategies and living conditions among rural citizens affected by this storm and its aftermath. The empirical material consists of narrative interviews with households from the area most affected by the storm: a small company town where the citizens were without electricity for 5-10 days after the storm. Our analysis resulted in two broad storylines (‘stories of social dismantling’ and ‘stories of capability’) illustrating how household risk management is intertwined with subjective experiences of rurality. That is, the households made sense of their experiences of the storm by relating them to an urban norm and to the everyday experience of living in ‘the periphery’. By that, rural households’ risk management strategies can be understood as a manifestation of different power relations in society (urban/rural, centre/periphery) as well as being embedded in the everyday experience of rurality.