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When time is (not) money: preliminary guidance on the interchangeability of time and money in laboratory-based risk research

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  • Nathaniel J.S. Ashby
  • Tim Rakow

Abstract

The familiar adage that ‘time is money’ may not be entirely accurate according to research involving hypothetical choice: People’s decisions are less sensitive to temporal expenditures and outcomes than monetary ones. We provide a novel examination of whether similar patterns of risky choice are found for time and money when choices are consequential (i.e. monetary outcomes are obtained and temporal outcomes are experienced) – both for one-shot and repeated choices, over gains and losses. On the aggregate, across decision contexts (described and experienced), choices are similar for time and money. However, on the level of the individual, little relationship between risk preferences for time and money are observed. We discuss the theoretical and practical implications of these findings.

Suggested Citation

  • Nathaniel J.S. Ashby & Tim Rakow, 2018. "When time is (not) money: preliminary guidance on the interchangeability of time and money in laboratory-based risk research," Journal of Risk Research, Taylor & Francis Journals, vol. 21(8), pages 1036-1051, August.
    • Handle: RePEc:taf:jriskr:v:21:y:2018:i:8:p:1036-1051
    DOI: 10.1080/13669877.2017.1281334
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