IDEAS home Printed from https://ideas.repec.org/a/taf/jriskr/v21y2018i12p1592-1607.html
   My bibliography  Save this article

Talking aggressively about GMOs? Examining the effect of aggressive risk communication with communicator’s facial expression and gender

Author

Listed:
  • Shupei Yuan
  • John C. Besley

Abstract

Two experiments (N = 229 and N = 268) assessed the effect of aggressive risk communication about GMOs by a scientist on respondents’ perceptions of message quality and writer (the scientist communicator) likability. We also considered two factors from the communicator that may influence how individuals process aggressive messages – facial expression (study 1) and the gender (study 2). Both studies showed that aggressive communication has a negative effect on both perceived message quality and writer likability, which is explained by the level of negative expectancy violation individuals perceived. Moreover, study 1 showed that smiling appeared to be a negative influence on the outcomes and study 2 showed that gender did not influence how people perceive aggressive messages. The findings provided both scholarly and practical implications for science and risk communication.

Suggested Citation

  • Shupei Yuan & John C. Besley, 2018. "Talking aggressively about GMOs? Examining the effect of aggressive risk communication with communicator’s facial expression and gender," Journal of Risk Research, Taylor & Francis Journals, vol. 21(12), pages 1592-1607, December.
    • Handle: RePEc:taf:jriskr:v:21:y:2018:i:12:p:1592-1607
    DOI: 10.1080/13669877.2017.1351480
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/13669877.2017.1351480
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/13669877.2017.1351480?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:jriskr:v:21:y:2018:i:12:p:1592-1607. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/RJRR20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.