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Social trust and risk perception of genetically modified food in urban areas of China: the role of salient value similarity

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  • Xi Lu
  • Xiaofei Xie
  • Ji Xiong

Abstract

Lacking specific knowledge, the public perceives technical risks based on their trust in the authorities. This article explored the role of shared value in the process of trust judgment and risk perception of genetically modified (GM) foods. Study 1 showed that social trust was a mediator between shared value and risk perception. Higher value similarity between individual and spokesperson resulted in deeper trust in the institution; moreover, social trust effectively reduced public risk perception of GM foods. Study 2 demonstrated that shared value improved in the care and competence dimensions of trust. The two dimensions of trust were positively related, but only competence had a significant influence on risk perception. Implications for risk communication are discussed.

Suggested Citation

  • Xi Lu & Xiaofei Xie & Ji Xiong, 2015. "Social trust and risk perception of genetically modified food in urban areas of China: the role of salient value similarity," Journal of Risk Research, Taylor & Francis Journals, vol. 18(2), pages 199-214, February.
    • Handle: RePEc:taf:jriskr:v:18:y:2015:i:2:p:199-214
    DOI: 10.1080/13669877.2014.889195
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    Cited by:

    1. Yanbo Zhang & Yibao Wang & Ahmad Bayiz Ahmad & Ashfaq Ahmad Shah & Wen Qing, 2021. "How Do Individual-Level Characteristics Influence Cross-Domain Risk Perceptions Among Chinese Urban Residents?," SAGE Open, , vol. 11(2), pages 21582440211, April.
    2. Li Li & John Robert Bautista, 2019. "Examining Personal and Media Factors Associated with Attitude towards Genetically Modified Foods among University Students in Kunming, China," IJERPH, MDPI, vol. 16(23), pages 1-14, November.
    3. Youzhu Li & Xianghui Gao & Mingying Du & Rui He & Shanshan Yang & Jason Xiong, 2020. "What Causes Different Sentiment Classification on Social Network Services? Evidence from Weibo with Genetically Modified Food in China," Sustainability, MDPI, vol. 12(4), pages 1-15, February.
    4. Hu, R. & Deng, H., 2018. "A Crisis of Consumers’ Trust in Scientists and Influence on Consumer Attitude," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 276047, International Association of Agricultural Economists.
    5. Yongbao Zhang & Jianwu Chen & Xingfei Wei & Xiang Wu, 2022. "Development and Validation of the Haze Risk Perception Scale and Influencing Factor Scale—A Study Based on College Students in Beijing," IJERPH, MDPI, vol. 19(8), pages 1-21, April.
    6. Yi-Hui Christine Huang & Xiao Wang & Ivy Wai-Yin Fong & Qiudi Wu, 2021. "Examining the Role of Trust in Regulators in Food Safety Risk Assessment: A Cross-regional Analysis of Three Chinese Societies Using an Integrative Framework," SAGE Open, , vol. 11(4), pages 21582440211, November.

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