IDEAS home Printed from https://ideas.repec.org/a/taf/jriskr/v15y2012i8p951-965.html
   My bibliography  Save this article

When do people feel more risk? The effect of ambiguity tolerance and message source on purchasing intention of earthquake insurance

Author

Listed:
  • Dongqing Zhu
  • Xiaofei Xie
  • Jiaqiu Xie

Abstract

The present study explored the impact of message source and ambiguity tolerance (AT) on risk perception and purchasing intention of earthquake insurance. Two months after Wenchuan earthquake, adult residents exposed to seismic hazard ( n = 108) were first asked to finish the AT scale and five items of risk perception. After being provided with a risk message from 'news media' (publicity) or 'peers' (word-of-mouth), they were instructed to report their intention to purchase the seismic insurance. All sociodemographic data were also collected. Results indicated an interaction of message source and AT on intention of buying earthquake insurance with risk perception as a mediator. Specifically, people with higher AT felt more risk and were more willing to buy earthquake insurance when the risk message is from publicity than that from word-of-mouth; while people with lower AT demonstrated nearly the same risk perception and intention of buying insurance under both types of information conditions. The results were interpreted in relation to heuristic systematic model of persuasion, and were discussed in terms of theoretical and practical implications.

Suggested Citation

  • Dongqing Zhu & Xiaofei Xie & Jiaqiu Xie, 2012. "When do people feel more risk? The effect of ambiguity tolerance and message source on purchasing intention of earthquake insurance," Journal of Risk Research, Taylor & Francis Journals, vol. 15(8), pages 951-965, September.
    • Handle: RePEc:taf:jriskr:v:15:y:2012:i:8:p:951-965
    DOI: 10.1080/13669877.2012.686051
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/13669877.2012.686051
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/13669877.2012.686051?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Zhang, Wenqing & Liu, Liangliang, 2022. "Exploring non-users' intention to adopt ride-sharing services: Taking into account increased risks due to the COVID-19 pandemic among other factors," Transportation Research Part A: Policy and Practice, Elsevier, vol. 158(C), pages 180-195.
    2. Rossella Agliardi, 2017. "Asymmetric Choquet random walks and ambiguity aversion or seeking," Theory and Decision, Springer, vol. 83(4), pages 591-602, December.
    3. Fabrizio Terenzio Gizzi & Jonghun Kam & Donatella Porrini, 2020. "Time windows of opportunities to fight earthquake under-insurance: evidence from Google Trends," Palgrave Communications, Palgrave Macmillan, vol. 7(1), pages 1-11, December.
    4. Zachary S Johnson & Yichao Tian & Sangwon Lee, 2016. "Country-of-origin fit: When does a discrepancy between brand origin and country of manufacture reduce consumers’ product evaluations?," Journal of Brand Management, Palgrave Macmillan, vol. 23(4), pages 403-418, July.
    5. Manqing Wu & Guochun Wu, 2020. "An Analysis of Rural Households’ Earthquake-Resistant Construction Behavior: Evidence from Pingliang and Yuxi, China," IJERPH, MDPI, vol. 17(23), pages 1-14, December.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:jriskr:v:15:y:2012:i:8:p:951-965. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/RJRR20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.