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Media risk campaigning in the UK: from mobile phones to 'Baby P'

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  • Adam Burgess

Abstract

A distinctive risk campaigning by particular British media emerged in the late 1990s through three issues: mobile phones, genetically modified organisms and the campaign to expose sex offenders. Subsequently such campaigning has become normalised and generalised, culminating with the 2008 campaign to attribute blame for the death of the murdered child, 'Baby P'. Their distinctive evolution and characteristics are considered. Central to their success and subsequent generalisation is the encouragement provided by increasing government responsiveness and accommodation. The BSE crisis created a political orientation to engage with public anxiety that in these cases meant engagement with campaigning media.

Suggested Citation

  • Adam Burgess, 2010. "Media risk campaigning in the UK: from mobile phones to 'Baby P'," Journal of Risk Research, Taylor & Francis Journals, vol. 13(1), pages 59-72, January.
    • Handle: RePEc:taf:jriskr:v:13:y:2010:i:1:p:59-72
    DOI: 10.1080/13669870903136035
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    Cited by:

    1. Elina Lampi, 2011. "What do friends and the media tell us? How different information channels affect women's risk perceptions of age-related female infertility," Journal of Risk Research, Taylor & Francis Journals, vol. 14(3), pages 365-380, March.
    2. Jamie K. Wardman & Ragnar Löfstedt, 2018. "Anticipating or Accommodating to Public Concern? Risk Amplification and the Politics of Precaution Reexamined," Risk Analysis, John Wiley & Sons, vol. 38(9), pages 1802-1819, September.
    3. Adam Burgess, 2012. "Media, Risk, and Absence of Blame for “Acts of God”: Attenuation of the European Volcanic Ash Cloud of 2010," Risk Analysis, John Wiley & Sons, vol. 32(10), pages 1693-1702, October.

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