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Using preferences for international retiree housing market segmentation

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  • K.M. Gibler
  • P. Taltavull

Abstract

Economic theory tends to classify all retirees as a homogeneous group of consumers because of their stage in the life cycle. To examine how understanding consumer preferences of this population could improve housing demand models, we use cluster analysis to stratify international retiree migrant homeowners in Alicante, Spain. From the resulting clusters, we identify relationships between homeowner characteristics and housing preferences. We find three clusters of homeowners who vary significantly in their housing preferences and who can be identified using demographic and economic characteristics.

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  • K.M. Gibler & P. Taltavull, 2010. "Using preferences for international retiree housing market segmentation," Journal of Property Research, Taylor & Francis Journals, vol. 27(3), pages 221-237, July.
    • Handle: RePEc:taf:jpropr:v:27:y:2010:i:3:p:221-237
    DOI: 10.1080/09599916.2010.518403
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    2. Karen M. Gibler & Tanja Tyvimaa, 2014. "The Potential for Consumer Segmentation in the Finnish Housing Market," Journal of Consumer Affairs, Wiley Blackwell, vol. 48(2), pages 351-379, June.

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