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Role and effect of traditional markets: The internationally awarded case of Barcelos

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  • Sérgio Dominique-Ferreira
  • Rui José Braga
  • Benilda Queirós Rodrigues

Abstract

Social, economic, and environment sustainability are more than ever hot topics. Because of their importance in this context, we examine how and why traditional markets play such a critical role in local as well as regional development and sustainability, along with their respective effects. We use a single case methodology based on the internationally awarded case of Barcelos (a northern region of Portugal). The main results show that the traditional market of Barcelos plays a critical role in the region, especially with respect to socioeconomic, environmental, and political and administrative effects. To optimize the role and influence of this traditional market, authors suggest the application of artificial intelligence.

Suggested Citation

  • Sérgio Dominique-Ferreira & Rui José Braga & Benilda Queirós Rodrigues, 2022. "Role and effect of traditional markets: The internationally awarded case of Barcelos," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 32(3), pages 470-492, July.
    • Handle: RePEc:taf:jgsmks:v:32:y:2022:i:3:p:470-492
    DOI: 10.1080/21639159.2020.1808852
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