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Design and development of a digital platform for seasonal jobs: Improving the hiring process

Author

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  • Nuno Martins
  • Sérgio Dominique-Ferreira
  • Cátia Lopes

Abstract

The seasonality of employment in tourism consists of challenges of hiring. The primary goal of this study was to develop a digital recruitment platform for the tourism industry. A two-step multidimensional approach was applied to the challenge. The first step was based on benchmarking and interviews with key stakeholders. The second step was based on visual identity factors, prototyping, and usability tests. Authors found that it was possible to develop a simple and intuitive digital platform that positively adjusted the dynamic hiring process for seasonal jobs. Improvements to the platform should include new metrics, such as evaluation of candidates who used this platform previously, based on different elements, such as emotional intelligence. In this way, profile matching could be optimized, and the platform tool would become more robust and useful. This study’s medium- and high-fidelity models of a digital platform to be utilized in human resources tasks are the new additions to toolkits that may streamline HR functions.

Suggested Citation

  • Nuno Martins & Sérgio Dominique-Ferreira & Cátia Lopes, 2022. "Design and development of a digital platform for seasonal jobs: Improving the hiring process," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 32(3), pages 452-469, July.
    • Handle: RePEc:taf:jgsmks:v:32:y:2022:i:3:p:452-469
    DOI: 10.1080/21639159.2020.1808851
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