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Sustainable marketing: The effects of environmental consciousness, lifestyle and involvement degree on environmentally friendly purchasing behavior

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  • Pınar Mataracı
  • Sema Kurtuluş

Abstract

The main aim of this study is to determine the roles of environmental consciousness, lifestyle and involvement factors on purchasing behavior. Factors affecting environmentally friendly behaviors were explained within the context of attitude, intention and behavior with a holistic approach. TRA Model (Theory of Reasoned Action) was expanded by adding variables that express individual consumer characteristics.Data were gathered via face to face survey from 900 participants who live in Istanbul where people from different socio-economic backgrounds are thought to be located. The proposed model was analyzed by means of Structural Equation Modelling.According to results, environmental consciousness, lifestyle and involvement factors have significant impacts upon attitude and intention towards buying. Also, behavioral dimension of environmental consciousness (such as recycling) and purchasing intention have the greatest impact upon buying behavior.

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  • Pınar Mataracı & Sema Kurtuluş, 2020. "Sustainable marketing: The effects of environmental consciousness, lifestyle and involvement degree on environmentally friendly purchasing behavior," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 30(3), pages 304-318, July.
    • Handle: RePEc:taf:jgsmks:v:30:y:2020:i:3:p:304-318
    DOI: 10.1080/21639159.2020.1766988
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    Cited by:

    1. OLISE Moses C & EKEH Angela Raluchukwu & OJIAKU Obinna Christian, 2023. "Sustainable Marketing Practices and Patronage Behavior of iPhone 13 Smart Phone," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(5), pages 1473-1482, May.

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