Acculturation to the global consumer culture: Ten years after and agenda for the next decade
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DOI: 10.1080/21639159.2018.1466656
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Cited by:
- Salomão, Miriam Taís & Strehlau, Vivian Iara & Silva, Susana C., 2022. "Consumer dispositions: Meanings and non-meanings of outgroup favourability," International Business Review, Elsevier, vol. 31(3).
- Kipnis, Eva & Demangeot, Catherine & Pullig, Chris & Broderick, Amanda J., 2019.
"Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets,"
Journal of Business Research, Elsevier, vol. 98(C), pages 126-141.
- Eva Kipnis & Catherine Demangeot & Chris Pullig & Amanda Broderick, 2019. "Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets," Post-Print hal-02114473, HAL.
- Kim, Juran & Kang, Seungmook & Lee, Ki Hoon, 2021. "Evolution of digital marketing communication: Bibliometric analysis and network visualization from key articles," Journal of Business Research, Elsevier, vol. 130(C), pages 552-563.
- Galalae, Cristina & Kipnis, Eva & Demangeot, Catherine, 2020. "Reassessing positive dispositions for the consumption of products and services with different cultural meanings: A motivational perspective," Journal of Business Research, Elsevier, vol. 115(C), pages 160-173.
- Leonidas Hatzithomas & Christina Boutsouki & Fotini Theodorakioglou & Evanthia Papadopoulou, 2021. "The Link between Sustainable Destination Image, Brand Globalness and Consumers’ Purchase Intention: A Moderated Mediation Model," Sustainability, MDPI, vol. 13(17), pages 1-16, August.
- Kipnis, Eva & Bebek, Gaye & Brőckerhoff, Aurélie, 2021. "Within, in-between, out-of-bounds? Locating researcher positionalities in multicultural marketplaces," Journal of Business Research, Elsevier, vol. 123(C), pages 401-414.
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